At EY Parthenon, Tal spends most of her time helping media and sports organisations define and implement their next phases of growth. She works with businesses of all sizes, helping them to consider and prepare for transactions. She also works with investors, helping them to find the right opportunities and assess the investment case and potential value to be delivered. Before EY she spent many years running TV businesses for Time Warner (as it was then), so she is very experienced at creating implementable strategy for the creative and entertainment industries.