A staggering 80% of music in media today is stock, with the market valued at $1.3 billion and growing. With a century of outstanding recorded music available, why let generic tracks dominate our media landscape?

This keynote explores the future of independent music in sync licensing, focusing on market shifts, challenges, and the impact on artist development and media quality. We'll discuss how independent artists can reclaim their fair share of the sync market and the opportunities—from AI-driven tech to innovative collaborations—that can ensure independent music thrives. This future promises fair compensation, celebrates unique voices, and enriches our global media culture.

Speakers:

Frederic Schindler, Music Supervisor and Founder - Too Young Ltd. and Catalog