Cristina Bedon is Head of Editorial, Programming & Marketing for Vevo in Europe. She oversees Vevo’s programming and editorial efforts across key European markets such as the UK, France, Spain, Italy and Germany, leading on the company’s Connected TV curation and crafting high-impact artist and video promotional campaigns, working closely with cross-functional teams in both Europe and the US. A team leader with over 11 years experience in content, programming, and marketing, Cristina played a pivotal role in launching Vevo in Italy in 2012, where she developed and grew the platform’s footprint by managing its content, editorial strategy and label partnerships.